The design is very innovative, especially for workwear apparel. I'll be honest, If I saw somebody wearing that shirt with the acronym of HCCR I would just think its the latest and greatest clothing manufacturer. You obviously want the shirt to provide your current customers a way to quickly and easily identify your worker and for non customers it is a form of advertisement. Where on the shirt is the full name of your company and is it easily identifiable. I saw the name in your picks but couldn't tell the placement.