Can't agree with you more. I use hearing protection hunting ducks, doves, varmits, etc.. I haven't for Big Game but will now. Looking for something that allows me to hear nature and blocks shots and other loud noises.
I use Walkers Game Ears quite a bit for turkey and small game hunting. When it's windy or just for general big game I use a pair of foam plugs that have a band that goes under your chin, you wear them around your neck and it gets to be second nature to put them on before firing. I would like to have a pair of Sport Ears but they are a little steep for me to swing right now.
A little OT but I would love to do a turkey "slam" they are a passion!